Strategic Advisory for the High-Growth MSP CEO
Hi, I'm Brian
I've built multiple MSPs and sold to private equity.
Now, I coach owners from $5M to $100M+ to reach the outcomes you're aiming for.
Scale with intention.
Increase enterprise value.
Get the Value Creation Blueprint that shows you the exact levers that drive valuation.
Join 1000+ MSP owners!
Grow Value
master execution
own your outcome
Transition from Operator to Asset Architect by Improving Operational Maturity and Enterprise Value
some of the ways that I engage with my 25+ MSp owner clients
Strategic Advisor
I work directly with the CEO as a board-level thinking partner, helping clarify priorities, pressure-test decisions, and design the leadership, financial, and operational systems required for long-term enterprise value.
Leadership and Value Architecture
I partner with the leadership team to align operating rhythm, accountability, and financial discipline so growth improves valuation rather than eroding it.
Enterprise value design
I help design the operating model, decision frameworks, and metrics that allow the business to scale without dependency on the owner.
Lead at the Next Level — Build an MSP That Grows Beyond You
Brian Hoppe, strategic MSP Coach
If you’re leading a $5M+ MSP, you’ve already built what most never will — a real business with impact and momentum. But at this stage, growth changes. The challenges shift from technical to strategic: scaling leadership, systems, and enterprise value.
As a former MSP CEO who’s built and exited multiple companies, I understand this phase — where the business demands a different version of you as a leader. Each new level of growth requires clarity, leverage, and alignment around a vision that serves both your team and your long-term wealth goals.
There’s a proven path to scaling with purpose — one that builds enterprise value and creates more freedom. I’ve walked it myself, and I’d love to help you do the same.
MSP CEO Coaching
Build Enterprise Value — and the Freedom to Enjoy It
You’ve built a successful MSP. But now the game changes.
At $5M+, growth isn’t about working harder — it’s about scaling smarter.
Whether through advisory, leadership development, or structured growth engagements, I help MSP CEOs shift from running the business to building an asset. Together, we focus on the levers that truly move enterprise value: clarity of vision, operational maturity, leadership alignment, and disciplined execution.
This isn’t theory. It’s a proven framework built from two decades of scaling, exiting, and advising top-tier MSPs.
- Learn the strategic levers that can add millions in enterprise value
- Align your leadership team to scale without constant firefighting
- Clarify your shareholder goals and turn them into a measurable roadmap
- Strengthen culture and accountability so performance drives itself
- Understand your end goals for success and create the legacy you want to leave behind
How Does It Work?
Three Steps to Get Started
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Tailored Plan
Through MSP coaching you’ll get the strategies you need to move forward with confidence.
Gain Confidence
to scale
I’ll work with you to make sure you are crystal clear on your path forward and you’re on the fast track to growth.
Frequently Asked Questions
Most MSP owners reach a point where the business is doing well but it feels heavier than it should. More revenue, more people, more activity, and somehow less freedom. The work I do is not generic business tips or another software tool. It is helping you build real enterprise value: getting clear on what you want as the shareholder, building a leadership team that owns outcomes, raising your operational maturity, and running the business to a plan instead of running on reaction. The result is a company that is more profitable, more valuable, and depends less on you. That is what increasing enterprise value actually looks like.
Operational maturity is the clearest signal of low risk to a buyer, and it is one of the biggest factors behind high EBITDA margins. The pattern in the benchmark data is consistent: best-in-class MSPs produce roughly 2.3 times the profitability of the average MSP, and top-quartile firms run EBITDA margins around 20 percent or higher. That gap is not about market, size, or vertical. It comes down to management skill and the operational maturity that expresses it. As your operational maturity rises, your profitability rises, your risk profile drops, and the multiple a buyer will apply to your business goes up.
When you look at successful MSP transactions, the same core drivers show up again and again. I focus my clients on seven:
- EBITDA quality and quantity: both your margin and your dollars.
- Revenue quality and recurring mix: predictable, contracted, transferable recurring revenue.
- Client concentration and stability: a broad, stable base with no dangerous single-client risk.
- Leadership depth and owner independence: can the business run without you?
- Operational maturity and process discipline: standardized, documented, consistent delivery.
- Revenue growth rate: healthy, profitable growth, not owner heroics.
- Market positioning and differentiation: known for solving specific problems for a specific client.
When these are strong, the business becomes more stable, more profitable, and more attractive to the market. When they are weak, value falls quickly no matter how big the company is.
At $5M in revenue, an MSP has usually outgrown the operating model that built it. It is too large to run informally on founder hustle, but its operational maturity and leadership depth have not yet caught up. That mismatch compresses margins and creates bottlenecks that route back to the owner. Breaking through is not about working harder. It requires a real leadership team that owns outcomes, a disciplined operating rhythm, and a value creation strategy the whole business runs to. The goal is a company that gets lighter as it scales, not heavier.
No. The principle I build everything on is that you should run your business like it is ready to sell, even if you never plan to. The work that makes an MSP valuable to a buyer is the same work that makes it a better, freer business to own right now: strong recurring revenue, low owner dependency, clean financials, and a capable leadership team. Some owners I work with are preparing for an eventual exit, whether to private equity, a strategic acquirer, or their own leadership team. Others simply want a business that funds the life they want and runs without them. The path is the same either way.