People sometimes ask how I ended up coaching MSP owners. The truth is that it started long before I ever called myself a coach.
Back when I was running my own MSP, I hit a wall. Not a financial wall. Not a client wall. A clarity wall.
We were growing, but it felt harder than it should. I was working more hours than ever, yet it still felt like the entire business depended on me. I did not realize it at the time, but I was stuck in the same loop many MSP owners live in for years. I was trying to scale with the same identity and habits that created the early success which is exactly why most MSPs don’t scale by doing more.
Eventually, I knew I could not keep going that way.
Three Decisions That Changed Everything
I made three decisions that completely changed the trajectory of my business and my life.
1. I Joined a Peer Group
Suddenly I was not alone. I saw other owners solving problems I thought were unique to me. It expanded my perspective and showed me what was possible.
2. We Implemented a Business Operating System
For us it was EOS. It added structure. It created accountability. It gave us a way to run the business that did not require me to hold everything in my head or push every decision forward.
3. We Hired an Executive Coach
This was the biggest shift. For the first time, someone was helping me grow at the same speed the business needed me to grow. Someone who could see what I could not. Someone who helped me elevate my thinking, shift my identity, and lead from clarity instead of pressure.
It was transformational. And I remember thinking, One day, I want to help MSP owners the way he is helping me.
But timing matters. I still had a business to build. A business to scale. A business to sell.
A Decade of Preparation
So that is what I did.
Over the next decade, we built real systems. We created a leadership team. We strengthened profitability. We refined culture. We created enterprise value. Eventually, I sold the business to private equity.
After that, I spent more than a year leading inside a much larger MSP, refining everything I thought I understood about strategy, execution, and team leadership at scale.
By the time I stepped out to coach full time, it did not feel like the start of a new career. It felt like stepping into what I had been preparing for over ten years.
Why I Coach MSP Owners Today
Today I work with MSP owners who want the same thing I was searching for back then through a focused MSP mentoring call.
Clarity.
A stronger team.
Better profitability.
A more intentional business.
A path to enterprise value that also gives them back their life.
If that is you, I know the road. And I am here to walk it with you.